Business： Video games A crush on mobile
商业：电子游戏，恋上手机
A big merger shows where the money is heading in the industry.
一次大规模的合并显示出行业内资金的流向。
Compare “Candy Crush Saga” with the “Star Wars” franchise and it comes as a shock that the casual game's creator，
2012年迪士尼收购卢卡斯影业和电影《星球大战》系列特许经营权的价格是40亿美元，
King Digital Entertainment， would sell for almost 50% more than the $4 billion that Disney paid for Lucasfilm in 2012.
相比之下，休闲类游戏开发商King数字娱乐公司和旗下游戏《糖果传奇》特许经营权将会以多出近20亿美元的价格出售，这是令人意想不到的。
But in paying $5.9 billion in cash and stock for King on November 3rd Activision Blizzard，， a giant in video games for computers and specialist gaming consoles， is doing more than buying another industry leader.
但是在11月3日的这场以59亿美元现金和债券达成的交易中，作为行业中首屈一指的计算机视频游戏开发商和第三方游戏发行商，动视暴雪实际比收购一家他行业的领导者做地更多。
Its purchase is an acknowledgment that the future of video games， and of gaming profits， is in mobile， where games are usually given away， and where their creators make money by selling extra features to the most enthusiastic players.
这项收购意味着手机决定着电子游戏的未来或者说未来游戏行业的收益，因为网页游戏的玩家经常流失，并且游戏的开发商通过手机能够通过向最狂热的玩家销售附加功能而赚取利润。
Mobile games have been by far the fastest-growing part of the market in recent years， and have broader international appeal because of the penetration of smartphones.
近年来，网页游戏已经成为游戏市场中发展最快的部分。由于智能手机的普及，网页游戏具有更为广泛的国际需求。
By Activision's reckoning， worldwide revenues from mobile games will almost catch up with those from PC and console games by 2019， reaching $55 billion (up from an estimated $36 billion this year) .
动视(Activision)估计截至2019年网页游戏的收益将会与计算机游戏与主机游戏收益的总和基本持平，(从今年预计的360亿美元)增至550亿美元。
PC and console games' sales are projected to reach $57 billion by then.
届时，计算机游戏和主机游戏的销售额计划达到570亿美元。
With “Candy Crush Saga” in its arsenal， Activision will have one of the most successful mobile games yet seen， access to an active monthly user base of nearly half a billion people and dozens of new foreign markets where smartphones， not consoles， are the game platforms of choice.
动视(Activision)将通过《糖果传奇》(Candy Crush Saga)，这个目前看来最成功的网页游戏，拥有接近5亿的月活跃用户以及大量来自国外新兴市场，选择智能手机作为游戏平台而不是主机的玩家。
Those users might enjoy mobile versions of some of Activision's hits， like the “Guitar Hero” series.
那些用户很可能热衷于动视(Activision))发行的一些热门网页游戏例如《吉他英雄》系列。
The combined company will become the world's second-biggest in terms of video-gaming revenues， with close to $7 billion a year， placing it behind only Tencent， a Chinese gaming and social-media conglomerate.
